Create Success Newsletter!
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Create Success Newsletter
Volume 6, Issue 2 - February 2009
Powerful Tips to Grow Your Business and Your Life
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In this issue ---
We now have subscribers to this newsletter in 75
countries.
Algeria - Argentina - Austria - Australia - Aden-Yemen - Bahamas -
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Russia - Serbia & Montenegro - Singapore - Slovenia -
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Tanzania - Thailand - Trinidad & Tobago - Turkey -
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Uzbekistan - Venezuela - Zambia - Zimbabwe
Please - look at that list of countries above! If your country
is not listed, drop me a note using the
Contact form
so I can add your country to the list.
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WesHopper
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How to Find Time to Learn
Did you know that if you drive 25,000 miles per year,
you spend the equivalent of 13 40-hour weeks behind
the wheel? Imagine how much you could learn if you
were listening to audio programs instead of talk radio!
That's a full-time one semester academic program.
That could be your best way to change yourself.
Here's a good place to start. I've got a few copies of Bob Proctor's
"Science of Getting Rich" at a substantial discount. You get
6 CDs and a complete workbook to take you through the most
powerful program on business that I know of. You'll learn how to
make your business irresistible and turn customers into raving
fans. Bob Proctor explains it all here and shows you how.**
Lead Article
How Circuit City Self Destructed
"People, not specs, always will be the key
in determining who gets the sale."
- - Harvey Mackay
One of the major casualties of the economy seems
to be major electronics retailer Circuit City. I beg to
disagree. I think the economy is getting a bad rap
in this case.
In fact, I predicted about a year ago that they were
a sinking ship, based on some particularly boneheaded actions that the company took. And there's
a lesson here for all of us.
In March 2008 the company announced plans to
address declining sales growth with store closings
and job cuts. Now think about that. Will that make
the company more attractive to customers by making
it harder to find a store? And get help once you're in
a store? No, it says that the company has no idea
how to attract more customers, so they're going to
cut costs instead.
That was bad enough, but it got worse. They said
that they would fire the 3,400 highest paid store
associates and replace them with low-paid new
hires!
Now, Circuit City is an electronics retailer selling
a lot of technical stuff. Knowledgeable salespeople
are critical to creating a positive customer
experience. And they decided to get rid of all
their most experienced people.
I remember talking about this on one of my "Science
of Getting Rich" conference calls and pointing out
that this was the road to oblivion for Circuit City.
Here's the lesson for all of us, regardless of the size
of our business. The most important thing in our
business is our customers! The prime duty of any
business owner is seeing that the customers are
served first and with excellence.
For a retail store, the front line customer service
people are key to creating that positive experience
and the role of management should be to support
them in being excellent.
One of the first principles in "Science of Getting
Rich" is to always give more in use value than you
take in cash. Underpromise, overdeliver, always
to give the customer great value.
The Circuit City executives had a different attitude
that was focused on making their numbers for
Wall Street. They couldn't have been less interested
in their customers. So predicting their demise was
not a risky call.
So who talks to your customers? Are your customers
getting great value and treated like VIPs? How can
you improve their experience?
People, not specs, make the sale.
Wes
PS - Bob Proctor will show you exactly how to access your power and put it to work in his awesome program "Science of Getting Rich." Big discount, limited quantities.
Get Bob Proctor's "SGR" here!
Comments or questions? Drop me a line using the
Contact form
on my web site.
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**Disclaimer - Results not typical.
Your results are the product of your own efforts and
we do not promise any particular outcome for you if
you follow our advice or take one of our seminars.
I hope you already knew this.
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© 2009 Wes Hopper. All rights reserved.
Feel free to pass the above in its entirety to
anyone you wish.
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