Create Success Newsletter!
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Create Success Newsletter
Volume 2, Issue 5 - May 2005
Powerful Tips to Grow Your Business and Your Life
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In this issue ---
1. "What's Love Got To Do With It?"
2. Bleep Update
3. Shared Vision Announcement
4. Recommended Resources
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Reminder
If you have not pre-ordered your copies of the new
book, "Seizing Your Success", coauthored by
Wayne Dyer, Deekpak Chopra and other great
success teachers including (modestly) me, get
over to this web page
infobonus.com/sales/success.php?book_id=14
Remember you get about 85 special bonuses just
for pre-ordering this inexpensive book. Your card will
not be charged until the book is shipped.
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Lead Article
"What's Love Got To Do With It?"
© Wes Hopper - All Rights Reserved
"Any business arrangement that is not profitable to the
other person will in the end prove unprofitable for you.
The bargain that yields mutual satisfaction is the only one
that is apt to be repeated." -- B.C. Forbes, founder of Forbes magazine
For some reason many businesses seem to be designed
to leave customers with a bad taste in their mouths. It
might be from indifferent service, mediocre merchandise,
or from the feeling by the customer that they were in some
way short changed on the deal.
Some businesses act this way and then wonder why they
don't get referrals. Most businesses that act this way
don't even think about referrals; they just worry about
getting the next sucker in the door. This qualifies as
brain-dead stupidity, since any marketer will tell you
that the cost to acquire a new customer is much
higher than the cost to get more business from an
existing one.
The same holds true in your relationships, by the
way. It is easier to develop and maintain a good
relationship with your spouse or your kids than it
is to win it back (or break in a new one) after you've
screwed it up.
In "The Science of Getting Rich" Wallace Wattles
introduces the concept of "use value" in our
transactions. He says, "Give every person more in
use value than you take from them in cash value."
What he means by this is that you give more VALUE
than they expect, and they feel that they got a great
deal.
Guess what , there are three recent business books that
hit strongly on this theme with an interesting twist. They
advocate a different kind of use value - love.
Yup, you heard me right. Love.
"But Wes, " I hear someone whining, "isn't that getting
pretty hokey and touchy-feely? I'm running a business,
after all."
Yes, it's pretty touchy-feely, but as Harv Eker would
say, "Do you want to be touchy-feely or do you want to
be broke?"
Let's look at these three books, all by certifiable business
experts. The first to come out was by Yahoo senior
executive Tim Sanders with his book, "Love Is The Killer
App" in which he said:
"The most powerful force in business isn't greed, fear,
or even the raw energy of unbridled competition. The
most powerful force in business is love. It's what will
help your company grow and become stronger. It's
what will propel your career forward. It's what will give
you a sense of meaning and satisfaction in your work,
which will help you do your best work."
Hmmm - grow our company and our career, give us
meaning and satisfaction - maybe there's something to
this love stuff.
The next book is "The Radical Leap" by Steve Farber,
former VP of the Tom Peters Company, in which he says:
"Love is the ultimate motivation of the Extreme Leader;
love of something or someone; love of a cause; love of a
principle; love of the people you work with and the
customers you serve; love of the future that you and
yours can create together; love of the business you
conduct together every day.
Think about it..........
Without the calling and commitment of your heart,
there's no good reason for you to take a stand, to
take a risk, to do what it takes to change your world
for the better."
Ah, so here we see that love isn't something we
do for others, it's something that powers us!
The third book is by international advertising company
Saatchi & Saatchi CEO Kevin Roberts and his book,
"Lovemarks: The Future Beyond Brands" in which
Roberts said:
"..it's not a touchy-feeling concept: companies that make
deep emotional connections with their customers create
'loyalty beyond reason' and have no problems retaining
clients over a lifetime....It's the only thing that
differentiates companies...It's not about servicing
customers. It's about leading, guiding and counseling
them. Customers don't want to be serviced, they want
to be inspired."
Wow! So here's a way to create massive "use value"
for our customers - build deep emotional connections
that show we really care about them, and not just their
orders. It creates "loyalty beyond reason", Roberts
says. Would that be good?
The side benefit, if you can call anything this important
a side benefit, is that running a company this way
inspires and empowers us at a deep level. It changes
the office atmosphere, it adds meaning to the work day.
I've never been real big on following popular trends, but
this is a trend I can really get enthused about. It starts
in us, spreads to our coworkers and then to our
customers. When we do this, Wallace Wattles says,
"you are adding to the life of the world with every
business transaction."
Yes, that would be good.
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Flash! - "What The Bleep" goes international
You've heard me talk about the incredible movie,
"What The Bleep Do We Know?" but my loyal
subscribers in Europe and Asia have been out
of luck.
The good news is that it is now in steadily expanding
international distribution and can be seen in Australia,
New Zealand, UK, Netherlands Belgium and Iceland.
Go see it!
More info at whatthebleep.com
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Shared Vision Network Announcement
SVN is a multi-state networking organization with
incredible speakers and a positive, uplifting energy,
and I have been a member for several years. It's led
by two of the nicest people you'll ever meet - Ken and
Judy Foster.
I've had advance word that they are putting together
a Global Business Conference this summer that
will be outstanding. Details are coming soon and you
will all want to participate. Look for an announcement
from me soon.
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Recommended Resources
Get any of the books mentioned at
Barnes & Noble, Amazon or any major
bookstore.
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© 2005 Wes Hopper. All rights reserved.
Feel free to pass the above in its entirety to
anyone you wish.
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